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Penn State Releases Statement from AD Pat Kraft on Big Ten Media Agreements

What will this development mean for Pat Kraft’s future as Penn State AD
Penn State president-elect Neeli Bendapudi hands Penn State hat to incoming athletic director Dr. Patrick Kraft

Earlier Thursday, the Big Ten officially announced it had reached massive media deals with multiple television networks that will pay the conference between $7-8 million.

CBS, NBC and Peacock will broadcast Big Ten games starting in 2023, in addition to Fox and FS1, which were already airing Big Ten games.

This is news that affects Penn State and the Big Ten’s other 13 schools, a number that will reach 15 when USC and UCLA start playing in the conference in 2024.

In a statement, Penn State athletic director Pat Kraft said the school is “thrilled” with Thursday’s announcement and said the Big Ten’s relationships with these massive networks will have a “far-reaching impact for years to come.”

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”The Big Ten will have the ability to reach a national audience with network TV football games throughout the day on Saturday’s in the fall,” the statement read “and many of our other athletic programs will experience increased national exposure through our television and streaming partners, which will only help Penn State continue to grow our already amazing fanbase.”

Kraft went on to write that the “unprecedented agreements” will give Penn State “incredible resources to enrich our student-athletes’ experience.”

“I am excited for the future of the Big Ten and Penn State athletics,” the statement read “and these agreements solidify the Big Ten’s status as the nation’s premier collegiate athletic conference.

In Kraft’s short time as Penn State’s AD, a lot has happened in the Big Ten. The USC and UCLA news broke June 30, the day before Kraft’s tenure officially began. Now, the Big Ten has a TV deal that will change the way fans view college sports.

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