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Penn State QB Sean Clifford to Launch NIL Agency

Sean Clifford
Photo by Penn State Athletics: QB Sean Clifford looks to run in Saturday's game against Maryland.

Penn State quarterback Sean Clifford is launching “Limitless NIL,” an agency for college athletes that already has five employees and has signed seven athletes, ESPN’s Pete Thamel reports.

In an article for ESPN.com, Thamel wrote that Clifford filed paperwork for the agency the last day of January, and has spent the last few months working with his team to solicit clients and brands.

Clifford first got the idea in 2021 due to his own experience with NIL. Although Clifford made more than $100,000, Thamel wrote that Clifford had “mixed experiences” with professional NIL agencies. After the fifth-year senior helped younger teammates, the idea for “Limitless NIL” formed.

“It’s the agency that I was looking for that I couldn’t find,” Clifford told ESPN. “It’s for the players, by the players. I wanted to do something to leave even more of a legacy than just on the field.”

Some athletes who have signed thus far are Penn State senior safety Ji’Ayir Brown, Penn State women’s basketball player Anna Camden and Kentucky tight end Brandon Bates. Brown is expected to have his own Pizza at Snap Custom Pizza in State College called the “Tig Pie,” named as an ode to Brown’s nickname. The pizza is said to feature bacon, sausage and possibly pineapple. Penn State basketball walk-on Ishaan Jigiasi, who has more than 305,000 followers on TikTok, also has a potential deal.

Clifford’s team features a chief athlete officer (former Penn State player Aeneas Hawkins) a chief peer officer (Trevor Robinson) a director of graphics Drew Britt and a director of development (Liam Clifford, who is Sean’s younger brother and a receiver at Penn State.)

Penn State coach James Franklin expressed support for his quarterback and his organization.

“We are supporting of what Sean has done with NIL to this point,” Franklin told ESPN, “and I hope to see more of our student-athletes take advantage of similar opportunities in the future.”

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