New Penn State Athletic Director Pat Kraft has been attempting to increase the athletic program’s revenue.
Now, he and the university are on the verge of making a move.
If the Penn State board of trustees approves, the 2022 season will be the first time in school history that Penn State will serve alcohol at Beaver Stadium.
Penn State is proposing to begin a trial period in its second home game of the season Sept. 24 against Central Michigan. Consumers would have a limit of two drink purchases throughout the game and use an outside vendor for sales.
Before Wednesday’s decision, Beaver Stadium only served alcohol in club seats and luxury boxes.
Sources: Penn State is exploring selling alcohol at Beaver Stadium, with the team's football game against Central Michigan on Sept. 24 set to serve as a test run.
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— Jon Sauber (@JonSauber) August 24, 2022
Kraft spoke about trying to find ways to monetize Beaver Stadium to be more than just a seven-day-a-year venue at Big Ten Media Days last month in Indianapolis.
“We got to find other ways to use it,” Kraft said. “That building should be used more than seven days, in my opinion. And we need to find ways to do that. We’ve got to provide ourselves the opportunity to really generate more revenue off of it.”
Beaver Stadium’s ability to sell alcohol will allow other events to go on throughout the year, such as weddings and wedding receptions, parties and other professional sporting events.
If the proposed trial goes well, the Bryce Jordan Center may follow suit during basketball season.
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