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Penn State NIL Collective Success with Honor Aiming to Raise $2 Million in December

Penn State Nittany Lion Shrine
Penn State Nittany Lion Shrine

Success With Honor, a Penn State name, image and likeness collective, is looking to raise $2 million before 2022 ends.

In a press release, Anthony Misitano man who helped launch the collective— which is one of three Penn State has— wrote that “there is no university in the world that has provided a greater student-athlete experience than Penn State.”

Misitano is a Penn State alum and the founder of PAM HEALTH LLC, where he’s also the chairman and CEO.

His goal is to match $1 million in fan donations before the year ends. This would happen through Success With Honor’s subscription service.

”Success With Honor was established to help the next generation of student-athletes accomplish amazing things during their time in Happy Valley, on-and-off the field,” Misitano said. “We now need the support of Nittany Lion Nation to ensure that our university provides unrivaled NIL opportunities for each and every student-athlete.”

This news comes less than a week after Penn State ended its regular season within a 35-16 win over Michigan State and a 10-2 record. In modern college football, when the regular season ends, transfer portal season heats up. NIL can be useful in programs getting players from the transfer portal and keeping them from entering it.

Penn State coach James Franklin is a big fan.

”I know a lot of Nittany Lion fans have been asking how they can help when it comes to NIL,” Franklin said in a statement. “We have a championship mindset with everything we do. To support our long-standing tradition of excellence, and to continue to win championships, we need to be the absolute leader in providing every one of our student-athletes with NIL opportunities. Consider joining Success With Honor to further evaluate, educate and empower our student-athletes.”

Success With Honor goes beyond football and has partnered with hundreds of Penn State student-athletes.

The collective said that 90 percent of each contribution would support Penn State’s student-athletes, and the other 10 will go toward helping the collective operate. Members will receive perks such as

  • Exclusive content to interviews
  • Opportunities for exclusive events and meet-and-greet sessions with student-athletes
  • The chance to win autographed memorabilia and Success With Honor apparel.

The collective’s CEO, Mark Toniatti, said in a statement that sports have “always been on the front porch” of Penn State.

”Now that student-athletes can profit from their name, Image and Likeness,” the statement read, “Success With Honor has the opportunity to leverage the collective strength of the Penn State alumni network to ensure that no university in the country can empower its student athletes to maximize their NIL better than we can.”

Toniatti spoke with NSN’s Brandon Walker over the summer, and noted that “college sports are changing.”

“For those who don’t like the change or are not comfortable with the change,” Toniatti said, “they need to realize it has changed in your university. For Penn State to compete (alums) are going to have to be successful in supporting the athletes at the university.”

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