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Penn State RB Nicholas Singleton Signs Multi-Year NIL Deal With Rhoback

Penn State Nittany Lions running back Nicholas Singleton (10) November 12, 2022 David Hague/NSN

Nicholas Singleton’s first campaign with Penn State more than lived up to expectations, and the reigning Big Ten Freshman of the Year is being rewarded for his results.

Singleton inked a multi-year NIL deal with Rhoback, an activewear clothing brand, Wednesday . He will be joined by Clemson quarterback Cade Klubnik and Alabama quarterback Jalen Milroe as ambassadors.

“I couldn’t be more excited to join forces with Rhoback as my official apparel sponsor and as a leading face of Rhoback U,” Singleton said in a statement. “Rhoback consistently produces top-tier products and sets new standards with their content creation. Their energy and enthusiasm resonates so much with me, and I’m eager to unveil our exciting plans for this season within the Penn State community. Being apart of one of the most rapidly advancing activewear brands is huge, and I am fired up to be on the team.”

As part of the deal, Singleton will be given money and will have an opportunity to earn a commission for sales he drives for Rhoback.

The 6-foot, 204-pound tailback will also receive a substantial amount of gear. Another unique aspect of working with the company is content creation. Rhoback allows athletes to work with its media house to create brand messaging, along with content creation for social media channels.

This is Singleton’s fourth NIL partnership, joining West Shore Home and Philadelphia Sportscard & Memorabilia Show. He is also working with the Penn State-driven NIL collective Happy Valley United. As part of his work with the NIL entity, Singleton was able to attend an event at the Avalon Yacht Club in New Jersey.

“We are thrilled to join Nick Singleton’s team as his official apparel sponsor,” Rhoback said in a statement. “After bursting onto the scene in 2022 as the Big 10 Freshman Player of the Year, Nick now finds himself on the Maxwell Award watch list for the best player in all of college football. A native of Pennsylvania, Nick has established himself as a leader for the entire Penn State community.

“We couldn’t be more excited to join Nick’s team and introduce him to the Rhoback community through fun content as he leads the expansion of our Rhoback U collegiate sponsorship program.”

Singleton is joining an elite list by signing with Rhoback. JT Daniels and  Kyle Hamilton were the headliners of Rhoback’s inaugural ambassador program in 2021. Last year’s campaign was led by Alabama‘s Will Anderson, Notre Dame’s Michael Mayer and Texas running back Bijan Robinson, who was selected No. 8 overall by the Atlanta Falcons in the 2023 NFL Draft.

Singleton currently has a $871,000 NIL valuation according to On3 Sports, ranking No. 21 in the college football NIL rankings.

After rushing for more than 1,000 yards and totaling 12 touchdowns in 2022, Singleton is on the Maxwell Award watch list for the upcoming season, a yearly honor given to the player chosen to be the best in all of college football.

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