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It’s Super Bowl 80 week at PSU for James Franklin, whose consistent approach works in college

James Franklin says every week is the Super Bowl and always stresses the 1-0 mentality.

Twitter actually did Franklin a favor when it expanded to 280 characters, so he can mention the opponent more frequently in his weekly tweets.

Some people snicker at Franklin for never calling any game a big game, but in all honesty, that approach works perfectly for the coach at Penn State.

Cory Giger explains why.

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Cory Giger is a 15-year veteran of the Penn State beat and a journalist with 28 years of experience. He has won more than 100 state and national journalism awards during his career, plus he's a voter for the Heisman Trophy in football and Wooden Award in basketball.

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